About us

WE ARE MAKING CRUELTY-FREE SHOPPING COOLER AND EASIER THAN EVER.

Did you know that half a million animals are used for testing cosmetics every year?

Not cool. We believe that makeup should be for humans, not for our furry friends.

But guess what’s the positive side? -You can change that.

Koreina is online store for cruelty-free beauty products. (cruelty-free = not tested on animals)

Our mission is to make cruelty-free shopping cool and easy and change the cosmetics industry towards better together with our customers.

While shopping from Koreina you are supporting the ethical beauty brands by ordering the products you love. So easy!

On Koreina you will also:

  • discover new trending beauty products
  • Read interesting beauty tips and news

… all in a guilt-free way!

The idea of Koreina was born in 2016 when two cosmetic freaks and animal lovers decided that it’s time to start helping makeup junkies to consume in a more ethical way. After couple of months Koreina was founded.

You don’t need to ponder if the brand is ethical or not or google for their latest status updates. Our team at Koreina does all the research for you! We even have created own categories for all vegan to make your shopping a bit easier!

HOW DO WE ENSURE ALL THE PRODUCTS ARE CRUELTY-FREE?

Our promise is to ensure that you always make a good choice when shopping from our store. We live up to our promises by auditing regularly that every brand we sell meet the cruelty-free criteria.

None of the brands we sell test their products or their ingredients on animals. Neither they let third parties to test the products for them.

Most of our brands are also certified by the well-known organizations like Leaping Bunny, PETA or Choose Cruelty-free.

Now, start your cruelty-free beauty journey!